Greg McGlone

December 2, 2011

Radio—Brings it All Home!

Hey, Marketing Director! Yeah, you over there waiting for your “800” number to start ringing or your website to be overwhelmed with visitors; did you cover […]
November 1, 2011

Hey Sports Fans…Listen Up!

Have you ever been listening intently to your favorite baseball team when the play-by-play radio announcer breaks out into “advertising man” right in the middle of […]
September 30, 2011

Sorry, Mr. Advertiser, But I Can’t Take Your Money

Have you ever walked up to the register to make a purchase and had the salesperson say to you, “I’m sorry but I can’t take your […]
August 30, 2011

Can You Say That on Radio?

OK, I was asked to blog about my favorite radio commercial and the who, what, when, where and whys of how it got to be “the” […]
August 2, 2011

The Don’ts of Client-Agency Relationships

I have been a subscriber to Glamour magazine for practically my entire life. Every month it hits my mailbox and I, like millions of other women, […]
June 20, 2011

The Fab Five in Choosing Creative

There are rules for everything.  Some we keep no matter what, like the rules of the road – or The Golden Rule – or the rules […]
May 19, 2011

Size Matters…Sometimes

Small agencies also make the client an integral part of the creative process. I was part of every brainstorming session. Since I lived the business day in and day out, my opinion was recognized, acknowledged and requested, not as a courtesy but as a starting point for any planning discussion and throughout the process.
March 23, 2011

Branding Campaigns-Just Ask the Right Questions

When approaching a “branding campaign” asking questions is the first step, and the second step and the third.
February 23, 2011

Creativity… The Gift We Don’t All Have

I’m not a copywriter and more often than not, neither is the client. As a client I always made the best use of my resources, after all isn’t that the luxury of being the client?