drew kondylas

Branding?  That’s the easy part. Figuring out which commercial copy or radio property produced the best results?  That’s another story.  Luckily, our agency has successful managed […]

We recently worked with a great brand to create radio promotions and sampling opportunities for their new CPG product in some pretty small markets.  As with […]

Just like death and taxes, you can always count on inventory shortages and clearance issues during certain times of the year, such as major holidays, back-to-school […]

Given the time of year, the public’s familiarity with the brand, and availability of media properties we feel would work, we may need anywhere from four to twelve weeks to properly test all of the best options for a particular product or service.

Second in our "Get to Know Us" series of interviews is Senior Marketing Strategist and Promotions expert Barbra Tabnick.