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September 16, 2014
Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]
August 25, 2014
Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]
August 13, 2014
Enjoying your digital radio? Isn’t it fun to create customized channels and not have to flip around the dial to find songs you like? Don’t you […]
July 8, 2014
As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]
June 17, 2014
Ever get writer’s block? Good, that means you’re trying. The next time you’re stumped to find a new spin on an old idea, go crazy. Try […]
June 10, 2014
As with any advertising campaign, it is important to understand what you’re trying to achieve as well as the results you can expect. There are a […]
April 29, 2014
A Canadian radio station is receiving major backlash over a controversial self-promotion. AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]
April 22, 2014
“Open me.” Two words. Two very powerful words issuing a concise, two-syllable command. Open me. A half-dozen of us recently filled a whiteboard with dozens of […]
April 8, 2014
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]