- CALL US:
- (800) 969 2636
Listener Experience
- All
- Account Services
- Advertising Campaigns
- Arbitron
- Client FAQ Series
- Creative
- Digital
- Direct Response Radio
- Homepage
- In The News
- Listener Experience
- Media Buying
- Media Buying and Planning
- Media Planning
- Mobile
- New Media
- Platforms
- Podcast Advertising
- Podcasts
- Programming
- Promotions
- Radio Advertising
- Radio Branding
- Radio Direct Response
- Streaming
- The Radio Agency
- The Radio Agency Capabilities
- TRA’s Tuned Into
- Uncategorized
- What's New?
- What's New?
January 13, 2015
Sex sells. Just ask anyone in advertising. It might be subtle or full frontal assault, but the allure of sex attracts and commands attention. On the […]
December 23, 2014
Earlier this year, we posted 28 ideas for marketers to use as a starting point for scripting radio copy. We suggested writing your radio commercial from […]
December 16, 2014
As a marketer, you probably don’t give much thought to podcasts as a messaging platform unless you’re a fan of podcasts yourself. And that’s an injustice […]
December 9, 2014
We love a good countdown. A NASA rocket launch. New Year’s Eve at 11:59PM. And, on radio, where the countdown has a special place of its own. […]
November 25, 2014
As of Friday, November 21st in select cities, Spotify Premium users are now able to stream their favorite playlists in enabled Uber cars, giving its radio […]
November 18, 2014
Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
November 4, 2014
Welcome to November and the start of radio’s busy season. Advertising rates will rise as holiday retailers lock in schedules, making media inventory scarce. So what […]
October 14, 2014
You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]