Andi Lovett

October 16, 2012

Great Radio Advertising

So you want to create a great radio ad? Start by identifying the problem or issue you’re trying to solve. Once you know what your objective […]
August 14, 2012

Get Adjusted

It’s funny how my brain works some times. (To paraphrase from “Sling Blade” that’d be funny strange not funny ha ha.) I have a bad sacroiliac […]
June 5, 2012

More Choices More Gooder

I was watching TV the other day, flipping channels and couldn’t find anything to hold my attention for more than a few seconds.  So I flip […]
April 19, 2012

The Various Ways to Hear Radio

There are many choices these days when it comes to ‘listening to your radio.” Advertisers tend to rely on their ad agency to keep these choices […]
March 22, 2012

Merging Of Traditional and Digital Media Campaigns

Merging digital and traditional radio advertising continues to be a challenge for media placement agencies. Digital has been trending over the past decade to replace print […]
February 2, 2012


What’s the most powerful thing known to man?  It’s not a WMD or a ruler of a country.  It’s not a massive earth mover on a […]
January 12, 2012

Radio: The Social Media

  (cue up Also Sprach Zarathustra) Since the dawn of man, one form of advertising has reigned supreme.  Word of mouth. Fast forward to 2012 and […]
November 18, 2011

Selling Out

Disclaimer:  This blog was going to be about campaign synergy.  But a funny thing happened on the way to writing that one.  I decide to have […]
October 25, 2011

We’re Gonna Party Like It’s 1992

Hey…have ya heard about this thing called the “Internet?”  I don’t want to scare anyone, but a few friends of mine in high places just turned […]