Blog

August 16, 2011

Contrast Makes The World Go Round

Contrast is defined by my friends at Dictionary.com as a verb used to “compare in order to show unlikeness or differences; note the opposite natures, purposes, […]
August 12, 2011

Reinventing the Radio Format – the Jelli Model

Pandora, Slacker, Rdio, Spotify, Last.FM, Live365, Grooveshark… and on, and on, and on. Some of those names might be familiar to you and some of those […]
August 9, 2011

Spotlight on Spotify and Its (Lack of) Similarity to Pandora

Spotify is a new, on-demand music service that simply allows you to choose individual songs to stream from a library of 15 million songs. With its […]
August 5, 2011

The Magazines of Radio

RBR (Radio Business Report) recently published a survey conducted to identify the most popular magazines read by listeners of various radio formats. Pairing popular magazine brands […]
August 2, 2011

The Don’ts of Client-Agency Relationships

I have been a subscriber to Glamour magazine for practically my entire life. Every month it hits my mailbox and I, like millions of other women, […]
July 28, 2011

Pros and Cons of Using Small Markets for Advertising Campaigns

We recently worked with a great brand to create radio promotions and sampling opportunities for their new CPG product in some pretty small markets.  As with […]
July 25, 2011

Localize Your Local Marketing

The United States of America is a BIG county with lots of cultural diversity.  Just ask a small town mid-westerner how he feels upon arriving in […]
July 21, 2011

Sirius XM’s New Deal with GM

Last month, Sirius XM announced a new deal with General Motors.  This time, they’re targeting the used car market.  Smart idea.  Think of all the cars […]
July 18, 2011

How Many Radio Properties Should I Buy?

“How many properties should I buy?”  This is another very popular question we hear from new clients planning their first – or first in awhile – […]