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November 22, 2011
Published by kathleen poliski at November 22, 2011
After reading my previous blog regarding Radical.FM, the company’s creator Thomas McAlevey was kind enough to reach out and offer to be interviewed. Of course, I […]
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November 18, 2011
Published by Andi Lovett at November 18, 2011
Disclaimer: This blog was going to be about campaign synergy. But a funny thing happened on the way to writing that one. I decide to have […]
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November 15, 2011
Published by drew kondylas at November 15, 2011
For the right brand, radio promotions can work great as a stand alone. For example, if you have a concise benefit or message, there’s nothing better […]
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November 11, 2011
Published by lisa sable at November 11, 2011
Target listeners by zip code. For single-location retailers, this means using radio to reach consumers living within a five-mile shopping radius of their store. Download […]
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November 8, 2011
Published by Barbra Tabnick at November 8, 2011
Why do so many companies silo their marketing efforts, maintaining separate departments for online and traditional marketing? Quite often, the online marketing department has no idea […]
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November 4, 2011
Published by roshanda johnson at November 4, 2011
Let’s face it. We’re living in a social media world these days. A quick glance at my Facebook newsfeed will inform me of any breaking news […]
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November 1, 2011
Published by Greg McGlone at November 1, 2011
Have you ever been listening intently to your favorite baseball team when the play-by-play radio announcer breaks out into “advertising man” right in the middle of […]
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October 28, 2011
Published by lisa sable at October 28, 2011
I recently attended the American Banking Association’s Marketing Conference in Baltimore. Hundreds of banking CMOs and VPs of Advertising and Marketing gathered to compare notes and […]
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October 25, 2011
Published by Andi Lovett at October 25, 2011
Hey…have ya heard about this thing called the “Internet?” I don’t want to scare anyone, but a few friends of mine in high places just turned […]
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