Blog

June 14, 2012

Womenomics

Let’s face it – women drive the economy.  I’ve read that women are responsible for up to 85% of all brand purchases made in the United […]
June 8, 2012

10000 Hours

In his inspirational book “Outliers,” Malcolm Gladwell observes that the best and brightest in any given field did not arrive at their peak performance by pure […]
June 5, 2012

More Choices More Gooder

I was watching TV the other day, flipping channels and couldn’t find anything to hold my attention for more than a few seconds.  So I flip […]
May 30, 2012

If A Sweepstakes Isn’t Promoted, Then Why Make The Investment?

I read a lot of trades.  CPG and grocery trades as well as most advertising and promotion-related industry trades.  That’s how I learn about some great […]
May 17, 2012

I Want Your Phone to Ring As Much as You Do

It’s hockey playoff season. Once upon a time I was addicted to the NHL, especially my New York Rangers. Over the years I weaned myself off […]
May 10, 2012

The Voices In My Head

The good news is that I have them under control, these many voices in my head. They help me do my job, translating marketing aspirations into […]
May 2, 2012

If I Only Had a Crystal Ball

Last summer, an anonymous New Jersey inventor sold the crystal ball used in the movie classic, “The Wizard of Oz,” at a Hollywood auction for $126,500.  […]
April 19, 2012

The Various Ways to Hear Radio

There are many choices these days when it comes to ‘listening to your radio.” Advertisers tend to rely on their ad agency to keep these choices […]
April 11, 2012

Call……To…….Action

We each get these calls every week.  So do you.  It’s a phone message from a stranger presenting an intriguing business opportunity.  We listen, perhaps for […]