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October 7, 2014

Published by Mark Lipsky at October 7, 2014

242,000,000 Creatures of Habit

I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]

June 3, 2014

Published by Mark Lipsky at June 3, 2014

In Praise of Radio Personalities

A well-written blog by Mark Ramsey recently posed and answered the question, “Why do radio personalities exist?” Beyond the prose, Ramsey rattled off 16 valid reasons […]

March 25, 2014

Published by Mark Lipsky at March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]

March 11, 2014

Published by Greg McGlone at March 11, 2014

Radio: Not an All or Nothing Proposition

Radio is still easily one of the most powerful tools at an advertiser’s disposal. Sometimes when people start thinking about their advertising campaigns, they feel the […]

January 21, 2014

Published by Andi Lovett at January 21, 2014

Above Average Advertising

“Average” can be defined as something typical or normal, mediocre or usual. When it’s used to define a radio ad, we might think of in terms […]

December 3, 2013

Published by Mark Lipsky at December 3, 2013

Five Things You Didn’t Know Radio Could Do (Part Four)

ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]

November 12, 2013

Published by Mark Lipsky at November 12, 2013

Five Things You Didn’t Know Radio Could Do (Part One)

Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]

June 18, 2013

Published by Greg McGlone at June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]

April 16, 2013

Published by Mark Lipsky at April 16, 2013

When Radio Ratings Don’t Add Up

Let’s start with simple math. 243 million AM/FM listeners + 24 million SiriusXM subscribers + 103 million Internet radio listeners = 2many Americans. Obviously some of […]