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July 23, 2013
Published by Barbra Tabnick at July 23, 2013
In the past few weeks, you’ve probably read about someone having a baby or know someone who has a new little one in the family. You […]
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July 16, 2013
Published by Mark Lipsky at July 16, 2013
There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
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July 9, 2013
Published by Toni Anastasia at July 9, 2013
The days of talk radio dominating the general market for white male listeners is beginning to fade to black, literally. Black talk radio is on the […]
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July 2, 2013
Published by tami freeman at July 2, 2013
Streaming listenership continues to shift towards the mobile platform, and radio groups try to maneuver their ad space to follow. With smart phones taking over the […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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June 18, 2013
Published by Greg McGlone at June 18, 2013
When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]
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June 11, 2013
Published by Mark Lipsky at June 11, 2013
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
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June 4, 2013
Published by lisa sable at June 4, 2013
In the ad world, smartphones and tablets are considered mobile devices. What we’re learning, however, is that consumers don’t use them in the same way. So, […]
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May 28, 2013
Published by Mark Lipsky at May 28, 2013
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
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