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May 3, 2016
Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.” With only 100 […]
May 17, 2016
Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 […]
August 9, 2016
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
December 29, 2016
It’s been a tough year to be a Philadelphia Eagles’ fan. A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 27, 2017
Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
May 14, 2018
Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
November 11, 2014
In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]